The Killer Queens podcast (now rebranded as 'This Feels Criminal: A True Crime Podcast, Formerly Killer Queens') is a women-hosted indie true crime show that launched in August 2017 and is produced under Daylight Media. The show's combined revenue streams, primarily Patreon memberships, ad sponsorships, and merchandise, point to an estimated annual revenue range of roughly $350,000 to $550,000 as of 2026. Translated into a net worth equivalent for the show brand, accounting for typical indie podcast valuation multiples, a reasonable range sits between $500,000 and $1.2 million. That is not a flashy celebrity number, but it is genuinely well-supported by public data you can check yourself, which is more than most 'net worth' pages will tell you.
Killer Queens Podcast Net Worth: Best Estimates and How to Verify
What 'Killer Queens' actually refers to
The full official title is 'Killer Queens: A True Crime Podcast,' listed on Apple Podcasts under show ID id1268919812. The show was created by Tyrella Slemp, who recruited co-host Tori Brothers, and both are credited on IMDb as 'Self - Host.' Their positioning is deliberately light and pop-culture-forward: the official site describes it as 'A Light True Crime Podcast with Killer 90's References,' which gave it a distinct lane in a crowded genre.
Here is the important twist: the show has been rebranded. The Apple Podcasts feed now reads 'This Feels Criminal: A True Crime Podcast (Formerly Killer Queens),' and the official website operates as This Feels Criminal with hosts listed as Tyrella and Nikita, suggesting a co-host change alongside the rebrand. The Patreon page confirms the same lineage, titled 'This Feels Criminal | Formerly Killer Queens.' So when someone searches 'Killer Queens podcast net worth,' they are almost certainly looking for this same entity, now operating under the new name. The rebrand does not change the financial picture, but it does mean you need to look under both names when researching.
It is also worth noting that 'Killer Queens' as a phrase exists in other contexts (a band name, various pop culture references), so if you landed here wondering about something else entirely, this article is specifically about the true crime indie podcast that has been running since 2017 and is now called This Feels Criminal.
Why podcast net worth numbers are all over the place
Podcasts are not publicly traded companies. This kind of uncertainty is also why figures like council estate queen net worth are so hard to verify and often vary across sites. They do not file earnings reports. Download counts are not published (platforms like Spotify and Apple only share aggregate charts, not per-show listener numbers for indie shows). This creates a vacuum that gets filled by low-quality 'net worth' aggregator sites that essentially guess based on social media follower counts or just copy each other. If you have seen wildly different figures for this podcast ranging from a few thousand dollars to several million, that inconsistency is almost entirely because those sites are working from incomplete or fabricated proxies.
There is also a real conceptual issue: 'net worth' for a podcast brand is not the same thing as the personal net worth of its hosts. The show might generate solid revenue every year, but after production costs, platform fees, team salaries or contractor payments, and personal taxes, the take-home for each host is a different (usually smaller) number. Separating show revenue from host personal wealth is the only honest way to frame this.
The best-supported net worth estimate right now
The most concrete public data point for Killer Queens / This Feels Criminal is their Patreon membership count: 3,833 paying members as of the most recent public display. Tiers start at $7/month, with $12 and $18 tiers also available. If you conservatively assume an average contribution per member per month of roughly $8.50 (weighting toward the lowest tier, since that is where most subscription-based communities concentrate), that works out to approximately $32,580 per month, or about $391,000 per year from Patreon alone. That is a real, checkable floor.
On top of Patreon, the free feed carries multiple named sponsors per episode, including brands like Nutrafol, HelloFresh, Rula, Veracity, Smalls, SKIMS, Chewy, SelectQuote, and IQBAR. These are not micro-brands running $50 slots. SKIMS and HelloFresh, for instance, run national campaigns with CPM rates typically between $25 and $45 for established podcasts. The presence of eight or more named sponsors in episode descriptions suggests a mature ad sales operation, either through a network or a direct sales relationship via Daylight Media (the production/publisher entity identified for the rebranded show). A conservative estimate of $5,000 to $15,000 per episode in total ad revenue, across weekly releases, adds another $260,000 to $780,000 annually.
Add a merch store (linked from the show's navigation but not publicly reporting revenue) and the math adds up to a combined annual revenue estimate of approximately $350,000 to $550,000 at the conservative midpoint. Using a 2x to 3x revenue multiple, which is a common benchmark when media brands or podcasts are valued for acquisition or partnership purposes, the show brand's net-worth equivalent range lands at roughly $700,000 to $1.65 million. Splitting the difference and rounding conservatively, the most defensible single estimate is somewhere around $800,000 to $1 million for the brand as a whole.
| Revenue Source | Estimated Annual Range | Confidence Level |
|---|---|---|
| Patreon memberships (3,833 members, avg ~$8.50/mo) | $370,000 – $415,000 | High (public member count) |
| Podcast ad reads (8+ sponsors, weekly releases) | $260,000 – $780,000 | Medium (CPM model, episode count proxy) |
| Merchandise (Teespring store) | $10,000 – $40,000 | Low (no public sales data) |
| Live events / other revenue | $0 – $50,000 | Low (no confirmed touring data) |
| Total estimated annual revenue | $350,000 – $550,000 (conservative mid) | Medium overall |
How podcast money actually works
Understanding where podcast income comes from helps you sanity-check any estimate you read, including this one. There are five main buckets.
- Advertising and sponsorships: The biggest driver for mid-to-large shows. Brands pay per thousand downloads (CPM model) or flat fees per episode. CPM rates for true crime podcasts typically range from $20 to $45 depending on audience demographics and ad placement (pre-roll, mid-roll, post-roll). A show with strong sponsorship presence from national brands like SKIMS or HelloFresh is almost certainly earning mid-roll rates at the top of that range.
- Listener subscriptions (Patreon, Apple Podcasts Subscriptions, Spotify): Patreon is the dominant model for independent podcasters because it allows direct fan relationships and bonus content. The Killer Queens / This Feels Criminal Patreon offers exclusive content like 'Docjams,' 'Murder Mixtape,' and monthly member-only episodes, which are meaningful enough incentives to sustain nearly 4,000 paying members.
- Affiliate marketing: Promo codes embedded in episode descriptions (like those seen in the Apple Podcasts transcript snippets for this show) often double as affiliate tracking. When a listener uses the code, the show earns a commission on top of or instead of a flat sponsorship fee.
- Merchandise: Physical products sold through storefronts like Teespring or Shopify. Margins are modest (typically 20 to 40 percent on print-on-demand), but merch serves a brand loyalty function as much as a revenue one.
- Live shows and events: True crime podcasts in particular have found strong audiences for live recordings and events. There is no confirmed touring data for this show, but it is worth watching for as the brand matures under the This Feels Criminal name.
Show brand revenue versus what the hosts personally earn
This distinction matters a lot. Tyrella Slemp created the show in 2017, and based on the most recent official site, she remains the throughline host across both the Killer Queens era (with Tori Brothers) and the current This Feels Criminal era (with Nikita). As the creator and presumably a primary equity holder in the show's revenue, her personal income from the podcast is likely tied to how the revenue is structured. If the show operates through Daylight Media as its publisher, some revenue share goes to the network. If it is fully independent, more flows to the hosts directly.
After production costs (editing, sound design, hosting fees, website, potential staff), a reasonable estimate is that 40 to 60 percent of gross revenue reaches the hosts as personal income. On the conservative annual revenue estimate of $400,000, that implies somewhere between $160,000 and $240,000 in combined personal earnings from the show for the hosting team. For Tyrella specifically, as the founder and likely senior equity holder, her personal net worth from podcast-related earnings over nearly nine years of operation (2017 to 2026) could reasonably be in the $400,000 to $800,000 range, assuming some savings and wealth accumulation over time. That is an estimate, not a verified figure, and any source claiming a precise number without citing its methodology should be read with skepticism.
This framing is similar to how you might think about other women-led digital media properties. The show brand can carry a seven-figure valuation while the individual creator's personal net worth reflects their actual take-home after years of building the audience, not the gross brand value.
How to verify figures and spot unreliable sources
Most 'net worth' pages for podcasters are not worth your time. If you are cross-checking podcast or influencer numbers, the same skepticism you should apply to Killer Queens financial claims is also why you should verify anything like qvc queen net worth with primary, checkable data. Here is how to tell the difference between a credible estimate and a made-up number dressed up in a professional layout.
- Check whether the source cites specific revenue indicators: Patreon member counts, named sponsors, episode volume, or production company affiliation. If the article just says 'the show earns from ads and sponsorships' without any numbers, it is not research, it is padding.
- Look for methodology transparency: A credible estimate will tell you what assumptions it made. Something like 'estimated CPM of $30 across X weekly episodes' is verifiable. 'Estimated net worth of $2 million' with no breakdown is not.
- Cross-reference Patreon directly: Patreon public pages show member counts for many creators. This is one of the few genuinely public, real-time data points for podcast income. The 3,833 member figure used in this article is visible on the public Patreon page.
- Check the podcast feed itself: Apple Podcasts episode descriptions often contain sponsor lists with promo codes. Counting named sponsors and looking up those brands' typical ad spend tells you a lot about a show's monetization tier.
- Be cautious with sites that give exact figures to the dollar: Real wealth estimation involves ranges and assumptions. A site that says a podcaster is worth exactly '$1,340,000' is almost certainly fabricating precision it does not have.
- Watch for outdated information: The rebrand from Killer Queens to This Feels Criminal is a meaningful operational change. Any net worth article that does not acknowledge the rebrand or only references the old name is likely working from stale data.
If you are researching this topic for a broader interest in women-led podcast businesses and their financial trajectories, the same principles apply to other shows and personalities in this space. The pattern of indie true crime podcasts building Patreon communities, landing national sponsors, and eventually rebranding or expanding into networks is one of the more interesting and underreported wealth-building stories in women's digital media today. If you are also trying to connect this to the queens family YouTube net worth conversation, the same verification and methodology checks apply before trusting any figure wealth-building stories.
FAQ
What net worth number should I use for “Killer Queens” searches, given the rebrand to “This Feels Criminal”?
Use one consolidated figure for the same IP across both names. Confirm by checking that the Apple Podcasts feed includes “Formerly Killer Queens” and that the Patreon page uses “This Feels Criminal | Formerly Killer Queens.” Treat separate brand names as a single revenue stream, not two different shows.
Why do some sites claim much higher or much lower net worth for Killer Queens?
Most do not measure income directly, they extrapolate from follower counts, random download estimates, or duplicated “guesses” from other pages. A quick test is whether they cite any primary metric you can independently check, like Patreon paying member counts, named sponsor counts, or episode-level ad placement.
Is the Patreon estimate a reliable floor, or could it be overstated?
It is a floor for monthly supporter revenue only if the public member count reflects paying subscribers and the average tier assumption matches reality. It can be overstated if many patrons are on lower tiers, if there are refunds/chargebacks, or if payment processing fees and taxes are significant. It can also be understated if there are higher tiers not reflected in your assumed weighting.
How can I estimate ad revenue more accurately from the episode descriptions?
Count total sponsor slots per episode and note whether sponsors are “single reads” or longer integrations. If you can find a consistent pattern, multiply by estimated CPM or by typical mid-roll sponsorship rates for similar-sized true crime podcasts. Also factor release frequency, because weekly shows scale quickly.
Does the presence of big-name sponsors (like SKIMS or HelloFresh) automatically mean high income?
Not automatically. Big sponsor names can run as standard partner campaigns with fixed budgets, and they do not reveal payout per episode. The better clue is consistency (multiple episodes over time) and total number of sponsors per episode, which suggests an established ad workflow, not just one-off placements.
Why is “net worth equivalent” different from actual show profitability?
A valuation multiple on revenue estimates what a buyer might pay, not what the operation actually keeps after costs. Profit depends on production expenses, editing labor, creative team/contractors, platform and payment fees, and how much revenue goes to any publisher or network partner.
How much of the podcast revenue typically goes to the hosts versus the publisher?
There is no universal split, but a key decision point is whether Daylight Media is acting as a publisher with revenue share or only as a production partner. If it is a publisher, the hosts likely receive a smaller cut. If it is fully independent, more gross revenue may flow to the creator team.
Can I estimate Tyrella Slemp’s personal net worth from the show brand value?
Only loosely. Brand value reflects revenue and valuation multiple, not personal take-home after taxes, debt, and reinvestment. The most honest approach is to estimate the creator team’s combined personal earnings from gross revenue after typical cost and share assumptions, then avoid converting that directly into “net worth” without considering savings and time.
Do download counts or listener numbers matter if they are not publicly available for indie shows?
They matter for ad pricing but they are hard to verify. Without disclosed numbers, you cannot confidently back into CPM. For this reason, primary metrics like Patreon paying members and directly visible sponsor reads are usually more dependable than “views” or download guesses.
What should I check if I want to confirm the show’s identity before trusting any financial estimate?
Verify the Apple Podcasts show ID and the “Formerly Killer Queens” wording, then cross-check the official website and Patreon branding. Also confirm episode naming consistency during the transition period so you do not accidentally mix data from a different unrelated “Killer Queens.”
Is merch revenue included in most net worth estimates, and how can I approximate it?
Many estimates either ignore merch or guess. If the merch store does not publish sales, you must approximate using conversion assumptions (site traffic or buyer rate) and average order value. The safest way is to treat merch as an additional upside range rather than a core component of the base estimate.
What methodology would make an online “Killer Queens net worth” claim more credible?
Look for a breakdown that ties numbers to checkable inputs, like Patreon paying members at a specific date, tier pricing, a stated release schedule, a sponsor count per episode, and a disclosed revenue multiplier. Claims without dates, assumptions, or arithmetic are usually not meaningfully verifiable.
How often should I re-check the net worth range for the show?
At least annually, because Patreon paying member counts and sponsor inventory can change year to year. If the show is actively rebranding or changing posting frequency, re-check after major milestones (like a shift in sponsor count or a tier change).
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